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3R's of
retention

Master the 3 R’s: Reliability, Relationships, Renewals

Why Take This Course?

Master the 3 R’s—Reliability, Relationships, Renewals and gain real-world tools to boost fan loyalty, handle renewals with confidence, and drive long-term revenue.

Level Up Your Sports Business Skills

Built for sports professionals who want to strengthen fan loyalty, master renewals, and drive long-term revenue

Designed for ticket sales pros, retention reps, and fan experience specialists ready to elevate renewals, strengthen relationships, and drive long-term loyalty

Fan Loyalty

 

Proactive Service

 

Renewal Skills

 

CRM Tools

 

Retention Strategy

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Stacy McGranor

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OPERATING EXPERT

Director of CX Strategy, San Jose Sharks
 

15+ years in fan engagement & retention strategy
 

Experience with Orlando Magic & San Jose Earthquakes

 

As an innovator in CRM, fan communications, and retention strategy, Stacy brings a unique blend of strategic thinking and hands-on experience. She is passionate about equipping sports professionals with the tools and confidence to deliver proactive service, strengthen fan connections, and turn renewals into lasting loyalty.

Course Overview

Retention as a year-round strategy

Renewal frameworks & confident conversations

CRM and personalization best practices

Real-world case studies

Emotional fan recognition tactics

Driving long-term revenue

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Learn how to turn renewals into lasting fan loyalty

© 2025 by Rise Sports Collective

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