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Enhance leadership with advanced communication, collaboration, and financial planning.

Advanced Management

Moon Javaid

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Apply hustle mindset and sales fundamentals to prospect, build relationships, and track performance.

B2B Sales

Travis Apple

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Design and implement a real-time analytics hub for stadium operations and fan experience.

Building a Real-Time Data Analytics Center

Steve Chan

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Analyze and segment fan data to optimize engagement and measure lifetime value; build impactful reports.

CRM for Sports Teams

Noele Crooks

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Segment audiences and build reports that highlight ROI across marketing, sales, and partnerships.

Customer/Fan Reporting

Noele Crooks

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Design, deliver, and measure purpose-driven initiatives aligned with organizational strategy.

Defining Success in Community Impact

Jared Muela

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Create data-driven event recaps that track KPIs and inform strategies.

Event Recaps for NFL Teams

Noele Crooks

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Explore mobile ordering, kiosks, POS, and frictionless markets; evaluate and integrate F&B tech.

F&B Technologies

Brad Wolff

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Master fundamentals of team management, communication, and performance optimization.

First Time Manager

Moon Javaid

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Define roles and hiring best practices to build a high-performing analytics team.

Hiring a Strategy & Analytics Team

Fred Gambino

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Harness ticketing data to optimize pricing, boost sales, and improve event experiences.

How to Analyze Ticket Data

Steve Chan

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Build high-impact hype videos aligned with brand and organizational messaging.

Hype Video Essentials

Michael Blevins

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Implement data-driven models to prioritize high-value prospects and align sales/marketing.

Lead Scoring

Steve Chan

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Create and optimize lookalike advertising campaigns to reach high-potential fans.

Lookalike Campaigns

Steve Chan

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Apply strategy frameworks (e.g., Porter’s Five Forces) to analyze markets and make decisions.

Mastering Sports Business Strategy

Fred Gambino

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Master frameworks to navigate high-stakes negotiations across sponsorships, partnerships, and internal deals.

Negotiation

Ryan Richardson

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Translate analysis into business value; prioritize projects and communicate insights for decisions.

Optimizing Fan Experience

Tony Vroman

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Plan, launch, and optimize revenue-connected performance campaigns with clear attribution.

Performance Marketing

Sean Phaler

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Plan, organize, and execute projects; manage stakeholders and deliver on time/scope.

Project Management 101

Moon Javaid

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Foundations for launching and growing a sports business; industry dynamics and fundamentals.

Sports Entrepreneurship I

Adam Grossman

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Scale operations, raise capital, and plan exits; lead with vision through growth phases.

Sports Entrepreneurship III

Adam Grossman

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Write queries to extract, aggregate, and join sports data using a fictional team dataset.

SQL for Sports

Steve Chan

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Build daily service habits, personalize engagement, and guide renewal conversations to retain fans.

The 3 R’s of Retention

Stacy McGranor

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Translate analysis into business impact; prioritize projects and communicate findings effectively.

The Practical Side of Data Science

Melanie Palmer

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Map key metrics onto stadium layouts using Tableau background images to optimize operations and sales.

Visualize Your Venue

Steve Chan

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Craft and deliver impactful, authentic presentations that align with personal strengths and organizational goals.

Authentic Public Speaking

Ryan Richardson

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Clarify how CR and foundations work together; plan events, engage players, manage donations, and align strategy.

Bridging the Gap between Foundations and Community Relations

Heather Hooper

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Building and Managing Internal Production Teams for Sports Organizations

Rob Alberino

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Strengthen collaboration across teams to break silos, improve communication, and align strategies.

Cross-Functional Skills

JD Abbott

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Build clear, effective Tableau dashboards that support decisions across teams.

Dashboard Design in Tableau

Esther Hong

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Coordinate live event operations, align departments, and lead under pressure for smooth fan experiences.

Event Day Project Management

Meagan Schriener

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Master formulas/functions to improve speed, accuracy, and insight; build dynamic Excel models.

Excel Mastery

Kathy Lai

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Design, deploy, and analyze fan surveys to improve satisfaction and loyalty.

Fan Surveys

Steve Chan

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Learn how to engage new audiences, assess market readiness, and build meaningful global connections.

Foundations of Global Strategy for Sports Organization

Tori Hufler

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Understand how food, beverage, and merchandise drive fan experience and venue profitability.

Hospitality

Sandeep Satish

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Adopt a hustle-driven mindset; master fundamentals to grow a lasting sales career.

Hustle Mindset

Travis Apple

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Build essential technical, communication, and organizational skills to launch a career in sports business.

Jumpstarting Your Career

Moon Javaid

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Use Ticketmaster’s LiveAnalytics to analyze demographics, behavior, and market trends to improve outcomes.

LiveAnalytics

Steve Chan

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Design automated email journeys that drive revenue and engagement across the fan lifecycle.

Marketing Journeys

Sean Phaler

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Manage high-volume communications, deliver personalized outreach, and build strong relationships.

Membership Service

Dustin Albertson

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Understand how the brain responds to change and apply strategies to manage transitions.

Neuroscience of Change

Ryan Richardson

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Use data to assess partnerships, measure ROI, and develop strategies that maximize value.

Partnership Analytics

Armaan Ahluwalia

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Transform raw data into actionable insights using Excel pivot tables to streamline decisions.

Pivot Tables

Kathy Lai

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Master fundamentals of the season ticket sales cycle, communication, and closing.

Season Ticket & Suite Sales Essentials

Dustin Albertson

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Advanced strategies for funding, revenue, and brand building; refine pitch and monetization.

Sports Entrepreneurship II

Adam Grossman

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Foundational overview of why brands invest, asset types, pricing, and activation basics.

Sports Partnership 101

Bryan Lodigiani

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Turn data into compelling narratives that influence stakeholders and inspire action.

Storytelling

Thomas Bernstein

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Understand the lifecycle of partnerships and execute activations that align brand and fan goals.

The Fundamentals of Partnership & Activation

Safia Diab

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Interpret and connect key Ticketmaster tables to build reporting workflows and insights.

Ticketmaster: Data Deep Dive

Steve Chan

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Understand REST APIs and use no-code tools to integrate real-time data into workflows.

Working with APIs

Max Kahn

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