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SPORTS
PARTNERSHIP
ESSENTIALS

Build the Foundation for a Career in Sponsorships

Why Take This Course?

Stand out in sponsorship, partnerships, and brand marketing by mastering the fundamentals that hiring managers look for.

Level Up Your Sports Business Skills

Built for future leaders in sales, marketing, and activation.

This course is designed for aspiring sponsorship professionals, brand marketing specialists, sales and business developers, operations and activation staff, sports management students, career switchers into sports, entry-level partnership coordinators, event and hospitality staff, and anyone looking to build a strong foundation in sponsorship.

Partnership Strategy

 

Activation & Execution

 

Storytelling & Branding

 

Business Insights

 

Sponsorship Lifecycle

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Bryan Lodigiani

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OPERATING EXPERT

Vice President of Business Strategy & Analytics,
Tepper Sports & Entertainment

Former executive,
Under Armour

Adjunct Professor,

Wake Forest University
 

Throughout his career, Bryan has been recognized for his ability to connect data with strategy, create innovative partnership models, and build teams that deliver measurable results. His cross-industry perspective and hands-on leadership make him uniquely qualified to teach the fundamentals of sports partnerships and help learners translate theory into action.

Course Overview

Why teams & brands invest in sponsorships

The full partnership lifecycle (sales to activation)

Deal structure, pricing,
and key assets

Real-world frameworks to help you thrive in sponsorships

Differentiation, storytelling, and activation

Real-world frameworks to help you thrive in sponsorships

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Learn How Teams & Brands Create Lasting Value

© 2025 by Rise Sports Collective

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